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ERIC Number: EJ1081008
Record Type: Journal
Publication Date: 2015-Dec
Pages: 11
Abstractor: As Provided
ISSN: ISSN-0273-4753
Beyond the Tweet: Using Twitter to Enhance Engagement, Learning, and Success among First-Year Students
West, Bettina; Moore, Hélène; Barry, Ben
Journal of Marketing Education, v37 n3 p160-170 Dec 2015
This study incorporated social media microblogging technology (Twitter) across disciplines to provide 411 first-year undergraduate students studying in large-classroom settings with opportunities to connect in real-time, both within and outside the classroom, with their professor, other students, and members of the professional community. This extension to the traditional teaching and learning environment gave students unique opportunities to enhance their university experience, both from engagement, learning and community-connectedness perspectives. Based on student outcomes and lessons learned, we provide educators with insights into the effective use of social media microblogging technology in a large-classroom format.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada
Grant or Contract Numbers: N/A