ERIC Number: EJ1080975
Record Type: Journal
Publication Date: 2015-Dec
Abstractor: As Provided
Reference Count: 23
Creating a Professional Blog: The Impact of Student Learning Styles on Perceptions of Learning
Fowler, Kendra; Thomas, Veronica L.
Journal of Marketing Education, v37 n3 p181-189 Dec 2015
This article provides marketing educators with a blogging activity that allows students to add to their marketing expertise as well as enhance their communication skills. Specifically, we propose an activity that incorporates the necessary steps for experiential learning to be achieved. Furthermore, the effectiveness of this activity is examined by individuals who participated in the blog activity as well as individuals who analyzed the blog contributions. The results suggest that participants perceived that this activity was effective in aiding their learning, but differences in learning effectiveness were detected based on participants' learning style and gender.
Descriptors: Electronic Publishing, Web Sites, Cognitive Style, Business Administration Education, Learning Activities, Experiential Learning, Instructional Effectiveness, Gender Differences, College Students, Student Attitudes, Student Surveys
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Publication Type: Journal Articles; Tests/Questionnaires; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A