The aim of this paper is to examine how the University of Huddersfield embraced the ethos of community cohesion and made moves into a problematic community. Drawing on qualitative research conducted in Oldham in Greater Manchester the paper presents insights into how higher education is viewed in the area. The research reveals that higher education in a deprived community is successful but one of the complications in such an environment is related to the policy context. The paper acknowledges the transformation in higher education but argues that central government and higher education bodies need to clarify and consolidate policy initiatives.