Collaboration between faculty and learner support can create seamless services for e-learners. Providing access to learning materials and activities with co-located tailored learner support creates an environment in which e-learners can easily access everything they need for an enhanced, supported, and more focused learning experience. The emerging practice of embedding live librarians in online tertiary classrooms provides a new avenue for such learner support, and forms a natural extension of the library links and resources which are routinely found on online campuses, library websites, and some online course pages. Embedded librarians can actively direct students to tailored library resources and tutorials and assist students directly, often in a library discussion forum, with their specific information and referencing questions. This paper reports on research into the nature and effectiveness of using embedded librarians in online classrooms in New Zealand, and takes a multi-faceted view of this emerging practice. Findings illustrate the benefits of this new form of e-learner support and identify potential pitfalls through increasing engagement with relevant and pertinent information resources to support their learning.