The education development and changes that have taken place either within the country or globally has made Civic and Citizenship Education (CCE) in the school system becomes important. However, often times this subject has been taken lightly by students as well as teachers and deemed as not important because this is a nonexamination subject. This situation results in knowledge, skills and civic values not being able to be assimilated by students. Due to this factor, a study was conducted to review the effectiveness of the 3E Gallery (expose, explore, excite) in order to foster a sense of love for the diversity of cultural heritage through CCE. The study involves 24 students from Form 2 Aspiration (K8), a rural school in Pahang, Malaysia. The initial review and analysis was conducted through interviews, observations and analysis of students' achievement of school-based Assessment. It was found that they were not interested in this subject because they were not clear of the needs to learn the subject. To change the paradigm, an effort through the learning approach 3E Gallery was carried out. This method is designed to build an active learning method that helps students understand their roles and responsibilities as responsible members in various social groups. With this method, students was introduced the skills of translating information and have the opportunity to experience the exploration into each gallery which was built by them. The finding shows that this activity produced a sense of excitement for the students to express love for the national arts heritage. The achievement in this subject has also increased after this learning approach was being applied. This reflects that the action taken in the action research study is timely and effective.