The aim of the study was to analyze effects of social media on academic performance of business education students in south-east Nigeria. To achieve this, an instrument was designed and sent out to four universities in south-east Nigeria. Out of the 600 copies of the questionnaire distributed, 520 were completely filled and returned giving a return rate of 89%. The data collected were analyzed using frequencies and percentages. Research findings showed that the students of business education in south-east Nigeria use Facebook more than any other social networking site. The students' use it mostly to keep in touch with themselves. To this end, the researcher recommended that Facebook sites should be expanded and new pages created to enhance academic activities and avoid setbacks in the students' academic performance.