Alcohol use among college students continues to be a major public health threat to our nation. The purpose of this study was to explore faculty perceptions of their roles and responsibilities in alcohol education and prevention. The researchers adapted the Core Faculty and Staff Environmental Alcohol and Other Drug Survey to include only questions regarding alcohol and created additional questions concerning Friday classes. The survey was sent to all faculty members (N = 1,712). Completed surveys were collected from 122 faculty members (7.1%). The majority (95%) agreed that institutions of higher education should be involved in alcohol awareness efforts. Fewer (76%) agreed that they could positively affect students' alcohol consumption. Responses from open-ended questions revealed areas where faculty perceived they could have the most impact. Recommendations include implementing the Institute of Medicine strategies on campuses and incorporating faculty in these alcohol education and prevention strategies.