Influence of Televised Modeling and Verbalization on Children's Delay of Gratification.

Yates, Gregory C. R.

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Peer reviewed

ERIC Number: EJ107762

Record Type: CIJE

Publication Date: 1974

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Influence of Televised Modeling and Verbalization on Children's Delay of Gratification

Yates, Gregory C. R.

Journal of Experimental Child Psychology, 18, 2, 333-339, Oct 74

Children in three film treatment groups emitted more delay choices on a posttest than did control group children. Although, after four weeks, treatment effects were still in evidence for two groups, the greatest magnitude of change occurred in subjects who viewed films showing modeling and persuasive (verbal) cues in combination. (Author/SDH)

Descriptors: Behavior Change, Cues, Delay of Gratification, Elementary School Students, Grade 3, Pretests Posttests, Reinforcement, Role Models, Television Research, Television Viewing

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