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ERIC Number: EJ1077200
Record Type: Journal
Publication Date: 2013
Pages: 10
Abstractor: As Provided
Reference Count: 18
ISBN: N/A
ISSN: ISSN-1927-5250
Language of Advertising: A Study of Nigeria's Nation Newspaper and Newswatch Magazine
Robert, Esther
Journal of Education and Learning, v2 n3 p61-70 2013
This paper focuses on a critical analysis of the language of advertisement in selected newspapers and magazines; from the aspect of graphology and lexis of "The Nation Newspaper" and "Newswatch Magazine" respectively. This work is based on the framework of stylistics. Through this study, it is discovered that the language of advertisement is persuasive, informative and it serves as a reminder to the consumer to patronize the products. The study also reveals that both linguistic and non-linguistic features are usually employed to drive and compel consumers to purchase goods whether good or bad. The linguistic forms include the manner and style of composition of texts, lexical choices, use of figurative expression, use of simple diction, use of proper names and emotive expressions etc. The non linguistic forms are the graphitic and graphological features which are put into significant use to rouse the emotions and further catch the attention of the readers/customers; examples include the special use of punctuations, colours, pictorial images and figures. These features help to extensively create effect of the message conveyed in the eyes and minds of the reader. The language features in advertising in the "Nation Newspaper" and "Newswatch" magazines qualifies for a unique variety of the English language.
Canadian Center of Science and Education. 1120 Finch Avenue West Suite 701-309, Toronto, OH M3J 3H7, Canada. Tel: 416-642-2606; Fax: 416-642-2608; e-mail: jel@ccsenet.org; Web site: http://www.ccsenet.org/journal/index.php/jel
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Nigeria