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ERIC Number: EJ1077022
Record Type: Journal
Publication Date: 2013
Pages: 11
Abstractor: As Provided
Reference Count: 9
ISBN: N/A
ISSN: ISSN-1916-4742
A Study on Teaching Business Communication/English in Indian Classroom
Devimeenakshi, K.; Tyagi, Sarika
English Language Teaching, v6 n6 p137-147 2013
The aim of this article is to discuss teaching Business Communication in classroom to Business Administration degree programme students. Indeed, teaching Business Communication in classroom was a different experience when compared with Technical English for B.Tech students. The syllabus for Business Communication (English) was also peculiar whereas Business Communication taught in other institutions. Usually in Business Communication we will have components of letter writing (Business letters), writing memos, agendas, circulars, advertisements, Business report writing and Business vocabulary, but in our university we had even Linguistic elements in syllabus such as Phonetics, Word stress, and Sentence stress. In addition to, other portions are Linguistic communication, Barriers to communication, Dyadic communication, Idioms and Phrases, Proverbs, Listening skills, Movie talk and Reading skills. The only thing that any one can find on students with this type of curriculum is that they cultivated more interest to read theory part (Linguistic communication, Barriers to communication, Dyadic communication) than technical matters (Phonetics, Word stress, Sentence stress). Yet they enjoyed Phonemic symbols while spelling their sounds. Perhaps the result point of view allowed them to be inspired with theory content rather than linguistics. Hence, it might be learners earned enough experience in having command over English language. Concerned with learning materials it was difficult to search for Linguistic communication. The students felt happy with the academic syllabus due to teaching methodology than the given syllabus. The adopted teaching methodology was communicative language teaching with usual lecturing method. Lecture was lectured with the help of the technical tool PowerPoint presentation. The downloaded materials with pictures (PowerPoint lessons with pictures) attracted young minds. It is wonder that Business administration students reading Linguistic aspects and sitting for final written exam. Therefore, this paper exposes teaching-learning process of the teacher and student in teaching Business Communication to them.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India