NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ1076365
Record Type: Journal
Publication Date: 2013-Jun
Pages: 27
Abstractor: As Provided
ISSN: ISSN-0735-6331
Avatars with Sex Appeal as Pedagogical Agents: Attractiveness, Trustworthiness, Expertise, and Gender Differences
Wang, Chih-Chien; Yeh, Wei-Jyh
Journal of Educational Computing Research, v48 n4 p403-429 Jun 2013
The study focused on the use of pedagogical agents with sex appeal in a computer-assisted learning environment. The study adopted a 2 (male/female) × 3 (demure/seductive/overtly sexual) experimental design. The primary analysis consisted of 2 parts: (a) comparing the impact of effective learning on students' perceptions of demure, seductive, or overtly sexual pedagogical agents, and (b) exploring gender differences in the usage of pedagogical agents with sex appeal. The empirical study results revealed that the sex appeal of female pedagogical agents is more helpful in effective learning than those of male agents. The sexy appearances of pedagogical agents are perceived by students as attractive, untrustworthy, and unprofessional. A seductive appearance in pedagogical agents is the most beneficial for effective learning than demure or overtly sexual ones. Students' and pedagogical agents' gender affect the impact of pedagogical agents with sex appeal on effective learning.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A