On the basis of a survey, the reasons for the inefficiency of current College English teaching are examined. First, the traditional learning methodology is entrenched and the concepts and ideology of language teaching are outdated. Second, the social and learning environment resulted in the conflicts between the purpose of English teaching and the nature of language as a tool of communication. Third, textbooks and teaching materials cannot meet the requirements of social development and practical purposes. Four, the pedagogy of College English teaching is old-fashioned, and unable to create an appropriate environment for English learning. Five, students' learning methods are passive and mechanistic. As a result of the analysis, some tentative countermeasures are proposed to improve the efficiency of College English teaching. First, the ideology of English teaching should be shifted from being linguistic-knowledge-oriented to communication-oriented. Second, teaching materials should be changed from literary texts to more practical material. Third, the methods of College English teaching should be shifted from being teacher-centered to being student-centered. Four, more multimedia materials should be used in College English teaching. Five, the focus of College English teaching should be shifted from the practice of language skills to cross-cultural communications.