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ERIC Number: EJ1075307
Record Type: Journal
Publication Date: 2015
Pages: 16
Abstractor: As Provided
ISSN: ISSN-0951-8398
The Methodological Benefits of Social Media: "Studying Up" in Brazil in the Facebook Age
Straubhaar, Rolf
International Journal of Qualitative Studies in Education (QSE), v28 n9 p1081-1096 2015
While conducting research on the organizational cultures of elite nonprofit organizations in Rio de Janeiro, the author encountered many access issues identified in the current literature: in particular, difficulty in encountering research subjects due to the transitional nature of educational nonprofits and the role of secretaries and administrators as gatekeepers. This article explores two previously undeveloped methodological innovations utilized by the author to overcome these difficulties with regard to access: namely, the use of social media as a participant recruitment tool and the use of an organization's online marketing presence as an alternative data source.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Brazil
Grant or Contract Numbers: N/A