The project-based learning (PBL) approach closely reflects the tenets of journalism and provides a potential pedagogical guide for transforming traditional journalism education. This study operationalizes and applies a PBL framework in digitizing a print journalism course. The findings illustrate how the presence of seven key elements of PBL enhanced the quality and experience of student learning, and increased multimedia consciousness and competencies. Providing choices minimized cultural resistance and cultivated ownership and accountability to the student projects, fostering collaboration and critical thinking. Weaker students expressed greater need for a more structured pedagogy.