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ERIC Number: EJ1074795
Record Type: Journal
Publication Date: 2015-Sep
Pages: 19
Abstractor: As Provided
Reference Count: 43
ISBN: N/A
ISSN: ISSN-2329-4922
Why Do Scholars Use Powerpoint the Way They Do?
Hertz, Brigitte; van Woerkum, Cees; Kerkhof, Peter
Business and Professional Communication Quarterly, v78 n3 p273-291 Sep 2015
PowerPoint has received much criticism regarding excessive use of text and the lack of contact with the audience. Why presenters use PowerPoint in this way has not been studied so far. Our study using interviews with beginning and advanced presenters shows that some use the program as a speaking note and as a means to draw the attention away from themselves. Some even think that PowerPoint can replace rhetorical skills. Slides are mainly designed on the basis of commonsense, instead of guidelines based on human information processing. Implications for the teaching of PowerPoint use in business communication are discussed.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Netherlands (Amsterdam)