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ERIC Number: EJ1074175
Record Type: Journal
Publication Date: 2015
Pages: 8
Abstractor: As Provided
ISSN: ISSN-1927-6044
Interdisciplinarity: Suffering from a Lack of Effective Marketing?
Wardley, Leslie J; Bélanger, Charles H
International Journal of Higher Education, v4 n4 p45-52 2015
After a lulled period there is renewed debate in first-world institutions for increasing interdisciplinary studies and research. The literature has occasionally attempted to capture what "true interdisciplinary work" was and to lure the unbelievers with the use of metaphors, fables, and stories that has led to confusion. As a result, interdisciplinarity is not well understood and the lack of message clarity impacts it's standing within the industry and society in general. This paper purports to overcome marketing communications barriers by: a) defining and positioning the interdisciplinary movement vis-a-vis more traditional approaches; b) explaining what it is and what it is not; c) examining whether interdisciplinarity is on its way of becoming an established discipline; and d) parting with some concluding remarks.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada
Grant or Contract Numbers: N/A