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ERIC Number: EJ1074094
Record Type: Journal
Publication Date: 2015
Pages: 22
Abstractor: As Provided
ISSN: ISSN-0046-2012
An Introduction to the Development of a Product Brand: An Evidence-Based Template for Use with First Year Undergraduate Industrial Designers
Torrens, George Edward; Badni, Kevin; Hurn, Karl; Storer, Ian James
Engineering Design Graphics Journal, v79 n2 p24-45 Spr 2015
The manipulation of colour, form and texture within a commercial design activity is a core competency for an industrial designer. The job of the Industrial designer is to use colour, form, texture, temperature and movement to deliver a sensory experience that evokes a desired response. The core deliverables of an industrial designer are embedded within an evidence-based and user-centred approach to product design. Social functionality may often be most easily seen through the delivery of Brand. The aim of this paper is to provide education practitioners with a template to facilitate the introduction of Brand construction to undergraduate industrial design students through the visual and physical embodiment of a product. The objectives of this paper are to: provide signposting to the underpinning theories of the template; describe the template; show examples of student work that demonstrate the outcomes of template application; and, highlight where students have used the template within brand related design competitions to produce successful design outcomes.
Engineering Design Graphics Division, American Society for Engineering Education. 1818 N Street NW Suite 600, Washington, DC 20036. Tel: 202-331-3500; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A