This issue of "Idea Bank" asks: "Wouldn't it be wonderful if word of mouth were sufficient to sell music education--if students lined up outside the rehearsal spaces to enroll in the ensembles?" The reality is that people don't show up in music classrooms without motivation. Music educators need to understand what motivates students so they'll want to be part of their ensembles. With this information, they can devise ways to increase their numbers. Recruitment is a challenging and ongoing process, and to do it well, there is a need to have specific information to make these programs attractive and successful. The ten strategies included in this article have worked and can help music educators foster a more creative approach to ensemble recruitment and retention.