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ERIC Number: EJ1072627
Record Type: Journal
Publication Date: 2015-Sep
Pages: 29
Abstractor: As Provided
ISSN: ISSN-1056-7941
Seeing, Believing, and Learning to Be Skeptical: Supporting Language Learning through Advertising Analysis Activities
Hobbs, Renee; He, Haixia; Robbgrieco, Michael
TESOL Journal, v6 n3 p447-475 Sep 2015
This study documents how a high school ESL teacher working with new immigrants ages 14-20 supported the development of their critical thinking and English language skills by using advertising analysis activities. The article examines the use of key critical questions for analyzing media messages and documents instructional activities designed to strengthen students' vocabulary, reading, and discussion skills to build inferential thinking and critical analysis skills. The researchers focus on four instructional practices used by the participating teacher, which rely on strategies for applying critical questions to analyze advertising: the cloze technique, the question generation approach, practice in analyzing ads using critical questions in class discussion, and a collaborative online writing activity resulting in the creation of a multiparagraph multimedia document. These activities provided a meaningful opportunity for students to practice speaking, listening, reading, and writing skills in English while supporting the development of abstract thinking, balancing the learning of new academic language and cultural knowledge, and connecting with students' prior knowledge, home cultures, and everyday experience.
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Publication Type: Journal Articles; Reports - Research
Education Level: High Schools; Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A