ERIC Number: EJ1072229
Record Type: Journal
Publication Date: 2015
Abstractor: As Provided
Reference Count: 23
The Course Valuation Model and 10 Steps to Increase Course Value: The Business Communication Course
Brown, Lori A.
Journal of Education for Business, v90 n6 p340-346 2015
Communication competence is a leading agent in professional success and the ability most sought after by employers. Educational institutions benefit by producing students with such sought-after skills. However, there is a disconnect between skills practitioner stakeholders desire and what graduates deliver. Strengthening the value of a business communication course simultaneously to students, employers, and educational providers is key. The Course Valuation Model (CVM) is a system-based approach encouraging transitive course value to major stakeholders. Ten action principles are suggested to increase course value defined by the model drawing on connections between stakeholder values and course attributes in measurable and visible ways.
Descriptors: Business Communication, Program Validation, Models, Educational Practices, Educational Principles, Interpersonal Competence, Stakeholders, Communication Skills, Job Skills, Outcomes of Education, Educational Benefits, Evaluation Criteria, Business Administration Education, College Programs, Value Judgment, Educational Methods
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A