This paper evaluates the development of new cultural theories utilizing video-based analysis. For this purpose, a multi-methods research design, combining videographies, group discussions and surveys, was applied. A video sequence showing a clip of a 10th grade class at Ramja Public School in Pusa Road in Delhi provides the basis for a discussion regarding what imaging material really visualizes, and pointing out the invisible pedagogic concepts that are entwined with interpretation. Furthermore, this paper investigates the concept of culture(s) in the analysis of class situations, taking a special interest in the culture of (moving) images. Therefore the research question is: How do videographies as moving images generate meaning that is distinct from language? The paper will hint at the phenomenon of invisible inner concepts, which to date, have been neglected, in the analysis of videographies.