Using "The Matrix" film series as an inspiration, aspiration and model, this article integrates horizontal and vertical models of literacy. My goal is to create a new matrix for media literacy, aligning the best of analogue depth models for meaning making with the rapid scrolling, clicking and moving through the read-write web. To undertake this study I deploy not only the filmic series, but one of the scholars who inspired it. I explore the relevance and application of Jean Baudrillard's research on contemporary understandings of media literacy.