ERIC Number: EJ1071120
Record Type: Journal
Publication Date: 2015-Aug
Abstractor: As Provided
Reference Count: 24
The U.S. National "Tips from Former Smokers" Antismoking Campaign: Promoting Awareness of Smoking-Related Risks, Cessation Resources, and Cessation Behaviors
Huang, Li-Ling; Thrasher, James F.; Abad, Erika Nayeli; Cummings, K. Michael; Bansal-Travers, Maansi; Brown, Abraham; Nagelhout, Gera E.
Health Education & Behavior, v42 n4 p480-486 Aug 2015
Objective: Evaluate the second flight of the U.S. "Tips From Former Smokers" (Tips) campaign. Method: Data were analyzed from an online consumer panel of U.S. adult smokers before (n = 1,404) and after (n = 1,401) the 2013 Tips campaign launch. Generalized estimating equation models assessed whether the Tips advertisement recall was associated with knowledge about smoking-related risks in the Tips advertisements, awareness and use of a toll-free quitline and cessation websites, and quit attempts. Results: Seventy-one percent of participants at Wave 2 reported that they recalled seeing at least one Tips advertisement. Smokers who recalled seeing a Tips advertisement were more likely to (a) show increases over baseline in knowledge of health risks such as amputation: 65% versus 34%, p < 0.001; blindness: 27% versus 12%, p < 0.001; and (b) to be aware of a quitline (41% vs. 30%, p < 0.001) and cessation website (28% vs. 20%, p < 0.001). Recall of Tips advertisements was also associated with greater likelihood of reporting having visited cessation websites (odds ratio [OR] = 1.62, 95% confidence interval [CI] = 1.27-2.06), having called a quitline (OR = 2.28, 95% CI = 1.61-3.24), and having made a quit attempt (OR = 1.18, 95% CI = 1.00-1.39), although these results were only statistically significant in the unadjusted models. Conclusions: The 2013 Tips campaign was successful in increasing knowledge of health risks and awareness of tobacco cessation resources.
Descriptors: Risk, Web Sites, Smoking, Knowledge Level, Health Education, Health Promotion, Outcome Measures, Measures (Individuals), Predictor Variables, Comparative Analysis, Intervention, Health Behavior, Advertising
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Publication Type: Journal Articles; Reports - Research; Numerical/Quantitative Data
Education Level: N/A
Sponsor: National Cancer Institute (NCI) (NIH); Food and Drug Administration (FDA) (DHHS/PHS), Center for Tobacco Products (CTP)
Authoring Institution: N/A
Grant or Contract Numbers: R01 CA167067|1P50CA18090701