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ERIC Number: EJ107076
Record Type: CIJE
Publication Date: 1974
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Communicating with the Rural Poor
Awa, Njoku E.
Journal of Extension, 12, 4, 8-13, W 74
This study focuses on problems involved in helping the poor, who seldom seek the information, receive messages through mass media. This study shows that often the message sent to the poor through mass media is understood primarily by the sender and not by the poor. (Author)
Descriptors: Communication (Thought Transfer), Communication Problems, Communications, Extension Agents, Information Dissemination, Mass Media, Poverty, Rural Population
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A