This paper begins as an initial rejoinder to the ideas expressed by Ross (2000) in The Promise and Perils of E-Learning: A critical look at the new technology. In his article, Ross supports the traditional practices of pedagogy at the primary school level--face-to-face pedagogy--and then critiques what he describes as a "fetishisation" of technological pedagogy--a fetishisation seen in the increase of E-learning pedagogy at the primary school level. The ideas expressed in this article gain their structure and momentum from Ross's (2000) arguments against E-learning and extends a more cautious approach to the widespread belief in the success of E-learning pedagogy. The main thesis is that E-learning spawns numerous problems for primary students--namely a homogenisation and dehumanisation. This ultimately leads to what Ritzer (2000) calls a "McDonaldisation of education".