This study aimed to present a practical framework for designing a values teaching program in the youth education system. The choice of content, the nature of the students with respect to learning and their perception about the selected content for teaching values were studied. The study follows a Needs analysis design which drew upon document analysis and questionnaire. There were 104 respondents consisting of students from Universiti Brunei Darussalam (UBD) coming from different background and nationalities. Although qualitative paradigm was adopted, quantitative strategy was also used in order to gather views from a large sample size. Document analysis and questionnaire survey were used for data collection. The finding reveals that majority of respondents have strong interest in the selected content and exhibit most of Generation Y characteristics with respect to learning. Although they are technology addicts, they unexpectedly show a different approach to values learning; they preferred personal contact with teachers rather than online-based mode. Inferring from results, the authors recommend the content and method of teaching values in Universiti Brunei Darussalam and the need for further research on the effect of cultural and religious background on the adoption of global culture by students.