This paper highlights the problems facing the establishment, development, management and utilization of instructional television (ITV) in higher institutions in Nigeria. The paper also discusses chronicle of activities and achievements made at Obafemi Awolowo University, lle-lfe in the effort at revamping the television system. Obafemi Awolowo University is used for the case study, because it is presently the only institution apart from the Television College, Jos that has facilities consistently over the last decade, been involved in training and teaching television production courses at the post-graduate and under-graduate level. In conclusion, for effective management and utilization of television, it was recommended that there should be political support in terms of policy and rationale and proper funding of education to meet the UNESCO's minimum requirement of 26%. Schools broadcasting and ITV services should be re-established in the country.