ERIC Number: EJ1068905
Record Type: Journal
Publication Date: 2015-Aug
Abstractor: As Provided
Reference Count: 41
Update Status: The State of Social Media Marketing Curriculum
Muñoz, Caroline Lego; Wood, Natalie T.
Journal of Marketing Education, v37 n2 p88-103 Aug 2015
The purpose of this research is to examine how the topic of social media has been integrated and executed within academic institutions and marketing courses. An exploratory survey of marketing educators that taught social media in their course(s) was undertaken. The survey addressed how social media was embedded within an institute's curriculum, the amount of coverage given to social media, teaching approach taken, what specific topics were covered, instructional materials, type(s) of assessment, and unique pedagogical challenges the topic posed. Recommendations are provided to assist faculty in their social media curriculum development.
Descriptors: Marketing, Business Administration Education, Social Networks, Mass Media, Technology Integration, Technology Uses in Education, Educational Practices, Teacher Surveys, Teacher Attitudes, Curriculum Design, Curriculum Development, Teaching Methods, Units of Study, Instructional Materials, Evaluation Methods, Performance Factors, Course Content, Course Descriptions, Online Surveys, Educational Philosophy, Delivery Systems, Change Strategies, College Programs, Foreign Countries, College Faculty
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A
Identifiers - Location: Asia; Canada; South America; United States