NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ1068902
Record Type: Journal
Publication Date: 2015-Aug
Pages: 12
Abstractor: As Provided
Reference Count: 44
ISSN: ISSN-0273-4753
Social Media and Marketing Education: A Review of Current Practices in Curriculum Development
Brocato, E. Deanne; White, Nathan James; Bartkus, Kenneth; Brocato, Ashley Ann
Journal of Marketing Education, v37 n2 p76-87 Aug 2015
Given the presumed importance of social media to marketing, along with the apparent lack of research concerning social media curriculum development, the purpose of this study is to conduct a systematic analysis of social media curriculum through the evaluation of undergraduate course syllabi in the United States. This research is intended to develop a better understanding of how social media content is being taught in institutions of higher education.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A