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ERIC Number: EJ1068875
Record Type: Journal
Publication Date: 2015-Sep
Pages: 9
Abstractor: As Provided
ISSN: ISSN-1751-2271
Supermarket Speak: Increasing Talk among Low-Socioeconomic Status Families
Ridge, Katherine E.; Weisberg, Deena Skolnick; Ilgaz, Hande; Hirsh-Pasek, Kathryn A.; Golinkoff, Roberta Michnick
Mind, Brain, and Education, v9 n3 p127-135 Sep 2015
Children from low-socioeconomic status (SES) families often fall behind their middle-class peers in early language development. But interventions designed to support their language skills are often costly and labor-intensive. This study implements an inexpensive and subtle language intervention aimed at sparking parent-child interaction in a place that families naturally visit: the supermarket. We placed signs encouraging adult-child dialogue in supermarkets serving low- and mid-SES neighborhoods. Using an unobtrusive observational methodology, we tested how these signs affected adult-child interactions. When signs were present in supermarkets serving low-SES neighborhoods, both the amount and the quality of talk between adults and children increased significantly, compared to when the signs were not present; signs had little effect in middle-SES supermarkets. This study demonstrates that implementing simple, cost-effective interventions in everyday environments may bolster children's language development and school readiness skills.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A