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ERIC Number: EJ1068719
Record Type: Journal
Publication Date: 2005
Pages: 10
Abstractor: As Provided
Reference Count: 9
ISBN: N/A
ISSN: ISSN-0973-0559
Loyalty Switching from Traditional to e-Learning in Indian Higher Education: A Markov Chain Analysis
Rajasekhar, Mamilla; Anitha, Cuddapah
Journal of Educational Technology, v2 n3 p66-75 Oct-Dec 2005
It is high time for Indian universities to transform themselves from sellers to marketers, though they are non-profit organizations, in marketing their degrees to its customers (students). In this direction e-learning could be one of the tools that helps achieve this objective. The authors in this survey-based article studied the consumers' (professors, scholars, and students of their university) loyalty switching from traditional to e-learning through Markov Chain Analysis, an operations research technique, based on which they suggested certain strategies to be adopted in order to provide quality higher education, as is intended by WTO's Cancun 2003 Meet, and to face the imminent, healthy, and cut-throat competition from foreign as well as private universities in both regular and distance education product categories from January, 2005 onwards.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India