The College of Business at San Diego State University embarked on a pilot project to introduce an online version of its MBA program in the spring of 2000. The College of Business at SDSU is one of the largest in the nation, with over 6,000 enrolled students. The online MBA program was intended to complement the wide variety of on-campus programs in the College. This article summarizes the lessons learned from the planning, implementation, and assessment of the program. In particular, the need to carefully position a new online program in the menu of existing programs is investigated. A successful online program should create synergy (or at least peacefully coexist) with traditional program offerings. This can only occur if the online program has credibility with faculty, serves students needs, and has financial viability.