ERIC Number: EJ1067867
Record Type: Journal
Publication Date: 2015
Abstractor: As Provided
Reference Count: 72
Pinterest as a Resource for Health Information on Chronic Obstructive Pulmonary Disease (COPD): A Social Media Content Analysis
Paige, Samantha R.; Stellefson, Michael; Chaney, Beth H.; Alber, Julia M.
American Journal of Health Education, v46 n4 p241-251 2015
Purpose: The purpose of this study was to explore how Pinterest group pinboards are used to communicate health information on chronic obstructive pulmonary disease (COPD). Method A nonprobability census sampling method retrieved 399 pins from the 10 most followed COPD group pinboards. Pins were coded according to COPD information categories, visual communication tools, and sources of self-efficacy. Chi-square analyses explored whether COPD information categories varied by visual communication tools and sources of self-efficacy. Mann-Whitney Wilcoxon tests determined whether or not differences existed in the number of repins/likes of visual communication tools by COPD information categories. Results: Half of the pins included COPD self-management information (n = 214; 45.92%). Photographs of real people included more women than men (P = 0.032), more patients than providers (P = 0.001), and more self-management information than general COPD information (P = 0.021). Infographics were repinned (Mdn = 107.8; P = 0.03) and photographs of real people were liked (Mdn = 76.54; P = 0.04) more than other visual communication tools. Self-management pins incorporated verbal persuasion (P = 0.001) and social modeling (P = 0.001). Discussion: Pinterest may be a useful social networking website to disseminate COPD patient education targeted at women living with or at high risk for COPD. Translation to Health Education Practice: Health educators can refer female users of social media to Pinterest for literacy-sensitive information on COPD.
Descriptors: Social Networks, Self Efficacy, Statistical Analysis, Chronic Illness, Photography, Self Management, Sampling, Patients, Information Sources, Computer Mediated Communication, Web Sites, At Risk Persons, Information Dissemination, Gender Differences, Females
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A