To formulate a plan for affecting the future, business schools must first understand their origins as well as the multitude of current pressures and demands they face. The fundamental philosophy that drives business education, namely the maximization of shareholder wealth, must now be coupled with an emphasis on societal value creation. Liberal learning principles are vital for students to recognize their role in society, have a sense of purpose, develop human acumen and sound judgment, and hold a holistic perspective. Decision sciences educators are called upon to redesign their curricula to embed connections between business applications and liberal learning principles in decision sciences coursework itself.