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ERIC Number: EJ1067722
Record Type: Journal
Publication Date: 2015-Jul
Pages: 11
Abstractor: As Provided
Reference Count: 55
ISBN: N/A
ISSN: EISSN-1756-1108
Learning with and about Advertising in Chemistry Education with a Lesson Plan on Natural Cosmetics--A Case Study
Belova, Nadja; Eilks, Ingo
Chemistry Education Research and Practice, v16 n3 p578-588 Jul 2015
This paper describes a case study on the chemistry behind natural cosmetics in five chemistry learning groups (grades 7-11, age range 13-17) in a German comprehensive school. The lesson plan intends to promote critical media literacy in the chemistry classroom and specifically emphasizes learning with and about advertising. The lessons of four lesson periods encompass several strategies for evaluating and creating advertising. Evaluation was carried out using a questionnaire with both open-ended and Likert-type questions. Classroom observation protocols were also analyzed. The lesson plan proved to be very motivating and it initiated intense discussion about chemistry and science-related information in advertising. The findings of this study indicate that the lessons triggered self-reflection on students' consumer behavior. Most of the younger pupils saw advertising as a suitable and important topic for the science classroom. More advanced students tended to regard such issues as an interesting, but in some cases an unnecessary, part of their science education. Findings from the different groups are compared. Future research directions are also considered.
Royal Society of Chemistry. Thomas Graham House, Science Park, Milton Road, Cambridge, CB4 0WF, UK. Tel: +44-1223 420066; Fax: +44-1223 423623; e-mail: cerp@rsc.org; Web site: http://www.rsc.org/cerp
Publication Type: Journal Articles; Reports - Research
Education Level: Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Germany