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ERIC Number: EJ1067005
Record Type: Journal
Publication Date: 2015-Jun
Pages: 7
Abstractor: As Provided
ISSN: EISSN-1077-5315
Using Maps in Web Analytics to Evaluate the Impact of Web-Based Extension Programs
Veregin, Howard
Journal of Extension, v53 n3 Article 3IAW2 Jun 2015
Maps can be a valuable addition to the Web analytics toolbox for Extension programs that use the Web to disseminate information. Extension professionals use Web analytics tools to evaluate program impacts. Maps add a unique perspective through visualization and analysis of geographic patterns and their relationships to other variables. Maps can help assess whether program goals are being met and lead to better understanding of the roadblocks to effective online information delivery. This article shows how maps can be generated using free Geographic Information System software, using the website of the Wisconsin State Cartographer's Office as a case study.
Extension Journal, Inc. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Wisconsin
Grant or Contract Numbers: N/A