This research is based on qualitative approach and applies in-depth interview with three principals and administrators in three junior high schools located in the remote and rural areas of Taiwan. The aim of this paper was to explore the school feature development process in these three schools. The findings of this study were as follows: most of students' parents in these three remote and rural schools are labors and have relatively lower social and economic status in the Taiwanese society. School education becomes an important way for these students to develop their academic, cultural, and technical competences. Second, most of the students' learning motivation and academic performance were not well, but good at athletics or vocational skill. Besides, most of the features created by the schools would not last due to the un-stabilization and away of teachers, short of financial support, and lack of favor from community. Fourth, an important reason of developing school features of these three schools is out of the competition between the urban schools. The decline of the birth rate in the whole society of Taiwan also facilitates the motivation. Fifth, parents of these three schools do not support students' participation in local cultural or local career related curriculum. Parents would have a high expectation on school education's effects on their children's future competitiveness.