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ERIC Number: EJ1066794
Record Type: Journal
Publication Date: 2006
Pages: 13
Abstractor: As Provided
Reference Count: 25
ISBN: N/A
ISSN: EISSN-1541-4914
Social Influence for Perceived Usefulness and Ease-of-Use of Course Delivery Systems
Shen, Demei; Laffey, James; Lin, Yimei; Huang, Xinxin
Journal of Interactive Online Learning, v5 n3 p270-282 Win 2006
This study explores the extent to which subjective norm beliefs of online learners shape perceptions of ease-of-use and usefulness for the use of course delivery systems. Subjective norm beliefs represent the influence that instructors, mentors, and peers have on students to use the course delivery system. The results show that instructor and mentor influences are significant contributors to students' perceived usefulness of the course delivery system. However, only mentor influence is significant to students' perceived ease-of-use of the learning system. These results indicate the importance of the instructors' roles in shaping impressions of the value of using the course delivery systems and the potential underutilization of peer influence to shape behavior in online courses.
University of Alabama. 152 Rose Administration, P.O. Box 870104, Tuscaloosa, AL 35487. Web site: http://www.ncolr.org/jiol
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A