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ERIC Number: EJ1066592
Record Type: Journal
Publication Date: 2007-Apr
Pages: 9
Abstractor: As Provided
ISSN: EISSN-1533-242X
Processing of Advertisements by EFL College Students
Al-Jarf, Reima Sado
Reading Matrix: An International Online Journal, v7 n1 p132-140 Apr 2007
The study investigated EFL students' ability to comprehend and analyze advertisements and identify their stylistic features. Results of a test with sixty six EFL college students showed lexical and structural features that are easy to identify and those that are difficult to identify. Responses also reflected the difficulty level of the lexical and syntactic features. Correcting faulty punctuation marks was more difficult than correcting faulty capitalization. Lexical features were easier to identify than syntactic features. Faulty responses showed areas with which the subjects had comprehension difficulties. Causes of ad comprehension problems and recommendations for instruction are given.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Saudi Arabia
Grant or Contract Numbers: N/A