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ERIC Number: EJ1066517
Record Type: Journal
Publication Date: 2014-Nov
Pages: 17
Abstractor: As Provided
ISSN: ISSN-0010-0870
Factors Affecting Adoption of Facebook: An Exploratory Study of the LIS Community Perspective
Aharony, Noa
College & Research Libraries, v75 n6 p878-894 Nov 2014
This study seeks to investigate whether information professionals, as well as LIS students, are ready to assimilate Facebook in their work and educational environments. The study uses the Technology Acceptance Model (TAM) as well as some characteristics of the "Big Five" model of personality as a theoretical base from which to predict factors that may influence the adoption of Facebook by information professionals as well as by LIS students. Findings reveal that the TAM, as well as other personal characteristics, significantly predict the likelihood of Facebook use and highlight the importance of individual characteristics when considering technology acceptance.
Association of College and Research Libraries. 50 East Huron Street, Chicago, IL 60611. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Israel
Grant or Contract Numbers: N/A