Many organizations from legislative bodies to advocacy groups to research centers have recently "discovered" developmental education in much the same way as Columbus discovered America. In the middle of the first decade of the 21st century, private philanthropic organizations, initially led by the Lumina Foundation (n.d.), promoted a number of initiatives designed to enhance postsecondary educational opportunity for underserved students. initiatives not only brought a great deal of money into some community colleges, they also brought a great deal of media attention to the issue of college level remediation. This combination of media attention and money resulted in the establishment of new organizations wanting their slice of the media and financial pie. Fortunately, it also resulted in increased support for existing organizations committed to the study and improvement of postsecondary education. The same combination also raised the profile of remediation among legislators and other policymakers. Initially, legitimate researchers began studying the impact of remedial courses, and early reports were modestly positive to highly negative. This keynote address discusses the good news and the bad news when it comes to implementing and studying developmental education.