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ERIC Number: EJ1065584
Record Type: Journal
Publication Date: 2015-Jun
Pages: 16
Abstractor: As Provided
ISSN: ISSN-2329-4922
The Role of Motivational Values in the Construction of Change Messages
Cardon, Peter W.; Philadelphia, Marion
Business and Professional Communication Quarterly, v78 n2 p215-230 Jun 2015
We examined how 106 early-career professionals constructed video change messages involving a ban on remote working. These professionals constructed three types of statements: vision statements, direct change statements, and indirect change statements. Professionals with higher assertive-directing motivational values tended to first construct vision statements and secondly construct direct change statements, whereas professionals higher in analytic-autonomizing motivational values tended to first construct indirect change statements and secondly construct direct change statements. Overall, early-career professionals displayed strong group orientation in their rationale for change and low directness in communicating change.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A