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ERIC Number: EJ1065580
Record Type: Journal
Publication Date: 2008
Pages: N/A
Abstractor: As Provided
Reference Count: 68
ISBN: N/A
ISSN: EISSN-1556-3847
Action Research: Effective Marketing Strategies for a Blended University Program
Cook, Ruth Gannon; Ley, Kathryn
Online Journal of Distance Learning Administration, v11 n2 Sum 2008
This action research study investigated a marketing plan based on collaboration among a program faculty team and other organizational units for a graduate professional program. From its inception through the second year of operation, program enrollment increased due to the marketing plan based on an effective approach grounded in simple marketing principles. Data including planning and meeting notes, memoranda, documents, and program enrollment data reveal how plan development and implementation increased enrollments by over a third in less than two years.
State University of West Georgia. 1601 Maple Street, Honors House, Carrollton, GA 30118. Tel: 678-839-5489; Fax: 678-839-0636; e-mail: distance@westga.edu; Web site: http://www.westga.edu/~distance/ojdla
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A