ERIC Number: EJ1065537
Record Type: Journal
Publication Date: 2015-Jun
Abstractor: As Provided
Reference Count: 44
Instituting Cultural Change at a Major Organization: A Case Study
Dulek, Ronald E.
Business and Professional Communication Quarterly, v78 n2 p231-243 Jun 2015
This article examines the development and implementation of a strategic cultural change program from a case study perspective. Initially, the article describes how the program was developed, including an explanation as to how a communication component was integrated into the program from inception. This integration helped reduce the anxiety that change programs traditionally initiate. Additionally, the article examines preliminary findings captured during the program's implementation. These findings provide generalized insights about ways communication, strategy, and cultural change programs interact. As such, the findings provide real-world support that communication facilitates organizational change.
Descriptors: Organizational Culture, Organizational Change, Program Implementation, Case Studies, Program Development, Change Strategies, Organizational Communication, Corporations, Administrator Role, Administrator Effectiveness, Employee Attitudes
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A