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ERIC Number: EJ1064901
Record Type: Journal
Publication Date: 2012-Sep
Pages: 10
Abstractor: As Provided
Reference Count: N/A
ISSN: ISSN-0010-0870
Book Lovers, Technophiles, Pragmatists, and Printers: The Social and Demographic Structure of User Attitudes toward E-Books
Revelle, Andy; Messner, Kevin; Shrimplin, Aaron; Hurst, Susan
College & Research Libraries, v73 n5 p420-429 Sep 2012
Q-methodology was used to identify clusters of opinions about e-books at Miami University. The research identified four distinct opinion types among those investigated: Book Lovers, Technophiles, Pragmatists, and Printers. The initial Q-methodology study results were then used as a basis for a large-n survey of undergraduates, graduate students, and faculty so that we could have a more complete picture of the demographic and social makeup of the campus population. Results from that survey indicate that academic discipline is strongly associated with the respondents' opinion types. Gender and educational status are also associated with respondents' opinion types.
Association of College and Research Libraries. 50 East Huron Street, Chicago, IL 60611. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Ohio