ERIC Number: EJ1064837
Record Type: Journal
Publication Date: 2011-Jan
Abstractor: As Provided
Reference Count: N/A
Facebook as a Library Tool: Perceived vs. Actual Use
Jacobson, Terra B.
College & Research Libraries, v72 n1 p79-90 Jan 2011
As Facebook has come to dominate the social networking site arena, more libraries have created their own library pages on Facebook to create library awareness and to function as a marketing tool. This paper examines reported versus actual use of Facebook in libraries to identify discrepancies between intended goals and actual use. The results of a 2009 study about the use of Facebook in libraries are used as a guide to gauge the perceived and actual uses for Facebook in this study. Results of the test reveal that the two ranks are not statistically different, but that there is a noticeable difference when looking at the perceived and actual rankings qualitatively.
Descriptors: Social Networks, Computer Mediated Communication, Educational Technology, Libraries, Intention, Use Studies, Computer Oriented Programs, Content Analysis, Web 2.0 Technologies
Association of College and Research Libraries. 50 East Huron Street, Chicago, IL 60611. e-mail: firstname.lastname@example.org; Web site: http://crl.acrl.org
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: N/A
Authoring Institution: N/A