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ERIC Number: EJ1064831
Record Type: Journal
Publication Date: 2011-Mar
Pages: 13
Abstractor: As Provided
Reference Count: N/A
ISSN: ISSN-0010-0870
Contradictions and Consensus--Clusters of Opinions on E-Books
Shrimplin, Aaron K.; Revelle, Andy; Hurst, Susan; Messner, Kevin
College & Research Libraries, v72 n2 p181-190 Mar 2011
Q methodology was used to determine attitudes and opinions about e-books among a group of faculty, graduate students, and undergraduates at Miami University of Ohio. Oral interviews formed the basis for a collection of opinion statements concerning e-books versus print. These statements were then ranked by a second group of research participants. Factor analysis of these rankings found four distinct factors that reveal clusters of opinions on e-books: Book Lovers, Technophiles, Pragmatists, and Printers. Two of the four factors take a more ideological approach in their understanding of e-books: Book Lovers have an emotional attachment to the printed book as an object, while Technophiles feel just as strongly about technology. In contrast, the other two factors are more utilitarian: Printers might find e-books more palatable if usability were improved, while Pragmatists are comfortable with both print and e-book formats.
Association of College and Research Libraries. 50 East Huron Street, Chicago, IL 60611. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Ohio