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ERIC Number: EJ1064693
Record Type: Journal
Publication Date: 2013-Aug
Pages: 8
Abstractor: As Provided
Reference Count: 13
ISBN: N/A
ISSN: EISSN-1941-3432
Examining Antecedents of Satisfaction for Marketing/Management Students in Higher Education
Fine, Monica B.; Clark, Paul W.
Research in Higher Education Journal, v21 Aug 2013
Marketing and management departments preach a continual discourse about the importance of feedback from customers. Yet many business schools do not take the time to develop their own student satisfaction surveys to provide the departments with useful feedback. Business schools are constantly forced to compete with other colleges and often other majors within the university setting. This study provides an analysis of student satisfaction based on a questionnaire mailed to alumni.
Academic and Business Research Institute. 147 Medjool Trail, Ponte Vedra, FL 32081. Tel: 904-435-4330; e-mail: editorial.staff@aabri.com; Web site: http://www.aabri.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A