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ERIC Number: EJ1064659
Record Type: Journal
Publication Date: 2013-Jun
Pages: 13
Abstractor: As Provided
Reference Count: 31
ISSN: EISSN-1941-3432
Is Acceptance of E-Textbooks Discipline-Dependent? Comparing Business and Non-Business Student Perceptions
Ciampa, Mark; Thrasher, Evelyn; Marston, Sean; Revels, Mark
Research in Higher Education Journal, v20 Jun 2013
Researchers have looked extensively into the adoption and satisfaction level of academic electronic textbooks (e-textbooks) by students. The majority of research to date has indicated that either students prefer print textbooks to e-textbooks or the results are inconclusive. In this study a survey consisting of questions related to the use of an e-textbook was administered to a group of business majors and non-business undergraduate college students at a regionally accredited Mid-South university with a total of 313 valid responses. All students had used etextbooks in one or more of their courses. The results of this study indicate that students who are not business majors (non-business students) are more satisfied with an e-textbook than business majors. Non-business students who use one of the e-textbook's electronic features are also more satisfied with the ease of use of the e-textbook. In addition, non-business students are more likely to use an e-textbook again in the future compared to a business major. Although there is no significant difference between the two groups for the price they are willing to pay for an etextbook, non-business students on average are willing to pay a higher price for a printed textbook.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A