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ERIC Number: EJ1064628
Record Type: Journal
Publication Date: 2012-Dec
Pages: 10
Abstractor: As Provided
Reference Count: 50
ISSN: EISSN-1941-3432
Entrepreneurial Creativity as a Convergent Basis for Teaching Business Communication
Grenci, Richard T.
Research in Higher Education Journal, v18 Dec 2012
Of the "21st Century" business skills of communication, collaboration, creativity, and critical thinking, creativity arguably receives among the least explicit attention in traditional business core curricula. With that in mind, the context of entrepreneurial creativity is put forth as a basis for teaching business communication. By using creativity as a convergent link between business communication and entrepreneurial studies, coursework can be defined to achieve the conceptual coverage and skill-building objectives of both topics without sacrificing the identity of either. This coursework--grounded in the pedagogical literature and taken as a whole--can provide a cohesive basis for a creativity-framed business communication course.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A